洪Hongqi Culture
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Xinhua · Spring
HONGQI MEDIA · MEISHAN SPIRIT·Xinhua · Spring

Cultured & Brave · Virtuous & Upright

Hongqi Culture Creative Co., Ltd. is a leading cultural media and advertising planning brand in central Hunan. Rooted in Xinhua, we elevate government communications and brand image through copywriting, filming, planning, and large-scale events.

Explore Service MatrixView Portfolio
FEATURED
Portfolio
Tourism IP·Xinhua Tourism IP “Meixiaoman”
Film & Brand Promo·Dialect Hip-hop MV “Hi in Xinhua”
Event·Large-scale Event Planning & Execution
Portfolio
01/10
Background: Xinhua · Spring
Position
Cultural Media & Advertising Planning
Serving government communications and enterprise brand campaigns.
Capability
Full-cycle Execution
Planning, stage flow, on-site execution, and post-campaign review.
Delivery
Writing & Aesthetic Standard
Professional copywriting and video storytelling with consistent taste.
SERVICE MATRIX

Core Services

Five service domains with repeatable delivery — from large-scale events to film production, editorial work, visual identity, and public-benefit cultural programs.

01
End-to-end Planning & Event Execution

Closed-loop execution for galas, temple fairs, and festivals — planning, stage flow, on-site operations, and post-campaign review.

Cases
  • 2018 Spring Festival Gala
  • Daxiong Mountain Spring Temple Fair
  • Calligraphy into Campus (70th Anniversary)
02
Film, MV & Stage Arts

Filming, MV creation, and stage styling — from scripting to shooting and post-production delivery.

Cases
  • Dialect Hip-hop MV “Hi in Xinhua”
  • Corporate teams & executive portraits
03
Editorial & Copywriting

High-signal writing and editing for government and industry publications, features, and campaigns.

Cases
  • Editing: Xinhua Bulletin
  • Editing: All-for-one Tourism
04
Art Direction & VI Systems

End-to-end visual solutions — from concept and shooting to post-production, VI systems, KVs, and collateral.

Cases
  • Xinhua tourism IP “Meixiaoman”
  • Hunan Xinnongcang Eco-agri VI
05
Public-benefit Cultural Programs

Social responsibility through rural education support and long-term community programs with warm storytelling.

Cases
  • “Firefly” education support (25 editions)
  • Long-term rural programs
PORTFOLIO

Portfolio

A professional selection across tourism IP, film & brand promo, large-scale events, and editorial & VI design.

Xinhua Tourism IP “Meixiaoman”
Tourism IP
Xinhua Tourism IP “Meixiaoman”
Combines the spirit of Chiyou (“cultured & brave”) with Xinhua’s multi-ethnic culture, hunting and farming heritage — built as a scalable tourism IP asset.
Dialect Hip-hop MV “Hi in Xinhua”
Film & Brand Promo
Dialect Hip-hop MV “Hi in Xinhua”
Blends local dialect with Hip-hop to introduce Xinhua culture in a humorous way, and extends to corporate team and executive portrait production.
Large-scale Event Planning & Execution
Event
Large-scale Event Planning & Execution
Government and cultural ceremonies, festival events, professional contests, and youth activities — delivered with end-to-end planning and on-site execution.
Editorial & VI System Design
Editorial & VI
Editorial & VI System Design
Long-term editorial planning for key local publications, and full-suite VI design for eco-agriculture brands across multiple product categories.
CULTURAL IP

Cultural Assets

Built around Meixiaoman with local landmarks and Meishan culture, forming a recognizable, scalable asset system for branding and tourism storytelling.

Core IP: Meixiaoman
A character system inspired by Chiyou’s spirit and Xinhua’s multi-ethnic, hunting & farming heritage — designed for long-term brand extension.
  • Spirit: cultured & brave, virtuous & upright
  • Roots: multi-ethnic texture, hunting and farming civilization
  • Award: 2nd place, 2019 Loudi innovation & creativity competition
  • Assetization: stickers, merch, campaign visuals, and collateral
Side Business: Ancient Tree Tea House
A slow-living tea culture space creating stable offline scenes for experience, filming, and continuous content materials.
  • Tea culture experience & spatial narrative
  • Salons and brand reception
  • Content location & series operations
CSR

Social Responsibility

We initiated the “Firefly” education support program in rural areas. Long-term CSR builds cultural depth and public trust.

25 editions delivered
Rural education support
Warm documentation through media work
View Details
ABOUT

About Hongqi

Guided by “Cultured & Brave · Virtuous & Upright”, Hongqi Culture serves government and enterprise clients with strong writing, filming, and large-scale event execution capabilities.

MISSION

Rooted in Xinhua, we elevate government communications and enterprise brand image through writing, filming, planning, and events.

We deliver with reviewable outputs, consistent taste, and traceable processes — ensuring every project stands up to time and scrutiny.

Professional
Clear, reviewable deliverables
Reliable
Structured information and credibility
Depth
Recognizable cultural texture
CONTACT
Contact

We welcome cooperation on tourism promos, brand films, short-form series, social operations, events, and PR campaigns.

Phone(TBD)
Email(TBD)
AddressXinhua County, Hunan (TBD)
Contact